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Make use of free webmaster tools
Posted by Ouali Rezouali on 12 December 2012 03:42 PM

 

Make use of free webmaster tools

 

Make Googlebot crawling smoother by using Webmaster Tools

 

Major search engines, including Google, provide free tools for webmasters. Google's Webmaster Tools help webmasters better control how Google interacts with their websites and get useful information from Google about their site. Using Webmaster Tools won't help your site get preferential treatment; however, it can help you identify issues that, if addressed, can help your site perform better in search results. With the service, webmasters can:


- see which parts of a site Googlebot had problems crawling

- notify us of an XML Sitemap file

- analyze and generate robots.txt files

- remove URLs already crawled by Google

- specify your preferred domain

- identify issues with title and description meta tags

- understand the top searches used to reach a site

- get a glimpse at how Googlebot sees pages

- remove unwanted sitelinks that Google may use in results

- receive notification of quality guideline violations and request a site reconsideration

Yahoo! (Yahoo! Site Explorer) and Microsoft (Bing Webmaster Tools) also offer free tools for webmasters.

 

High-level analysis is possible via Google Analytics and Website Optimizer

 

If you've improved the crawling and indexing of your site using Google Webmasters Tools or other services, you're probably curious about
the traffic coming to your site. Web analytics programs like Google Analytics are a valuable source of insight for this. You can use these to:

 

- get insight into how users reach and behave on your site

- discover the most popular content on your site

- measure the impact of optimizations you make to your site - e.g. did changing those title and description meta tags improve traffic from search engines?

 

For advanced users, the information an analytics package provides, combined with data from your server log files, can provide even more comprehensive information about how visitors are interacting with your documents (such as additional keywords that searchers might use to find your site).

 

Lastly, Google offers another tool called Google Website Optimizer that allows you to run experiments to find what on-page changes will produce the best conversion rates with visitors. This, in combination with Google Analytics and Google Webmaster Tools (see our video on using the "Google Trifect") , is a powerful way to begin improving your site.

 

Your Cabanova Website and Google Webmaster Tools

 

We've made is easier for you to connect your Cabanova Website with your Google Webmaster Tools account.

 

Here are detailed instructions on how to go about it:

 

- Log into your Google Webmaster Tools account [a] by clicking here


- If yet you do not have a Google Webmaster Tools account, you can sign up for free by hitting ‘Create an account now’ [b] on the above link

 

 

- Once logged into your Google Webmaster Tools account, click on ‘Add a site

 

 

- Enter your Website URL in the following format: http://www.yourdomain.com/ [a] and hit ‘Continue’ [b]

 

 


- Click on ‘This HTML verification file’ and save the HTML verification file on your Desktop

 

 

- Then log into your Cabanova account, edit your Website, go the ‘File’ ribbon [a], hit ‘SEO’ [b]

 


- Select the ‘Google Webmaster Tools’ tab [a]


- Hit ‘Upload HTML Verification File’ [b]

 

 

- Navigate the your Desktop and select the Google HTML file you downloaded earlier [a] then hit ‘Open’ [b]

 

 

- Click on ‘OK’ on the SEO Panel

 

 

- Then go back to your Google Webmaster Tools account and hit ‘Verify

 


- Click on ‘Continue

 


 

- Click on ‘Site configuration’ [a] and select ‘Sitemaps’ [b]

 

 


- Click on ‘Submit a Sitemap’ [a], enter sitemap.xml in the displayed field [b] and hit ‘Submit Sitemap’ [c]

 

The Sitemap submission status will be first set to Sitemap status: Pending (Pending) then to Sitemap status: Validated (Validated)


At this point, the Google Webmaster Tools feature is correctly activated.


However, your Website won’t get instantaneously indexed and available through Google Search.


The indexing process may take between 48 hours and a few days to complete.


Once your Website is fully indexed, a search on Google with your site name for example should list your Website among the first results.

 

Your Cabanova Website and Google Analytics

 

We've made is easier for you to connect your Cabanova Website with your Google Analytics account.

Here are detailed instructions on how to go about it:


In the website builder, select the “File” tab and hit the “SEO” icon [a]:

In the "File" menu select "SEO"


A popup will open, where you must select the tab “Google Analytics” [b]:


Select the tab "Google Analytics"


In a new browser window, go to the Google Analytics website and sign (if you already have an account) [c] or sign up (if you do not already have an account) [d]:


Sign in to your Google Analytics account


 

After you are logged in, on the overview page select “+ Add new account” [e]:

 

Add new account


In the page that follows, hit “Sign Up >” [f]



Add new account


A page will load where you must enter your general website information. In the first field “Website’s URL” [g], enter the exact URL that is displayed in the Cabanova website builder in the Google Analytics settings popup [h] (for example:websitename.cabanova.com/analytics.htm):



Enter the URL of your website



In the same form enter a name for your account and the relevant time zone, then hit “Continue >” [i]

In the following page, enter your contact information and hit “Continue >

On the next page accept the terms and conditions and then hit “Create New Account >

A page will now be displayed which tells you to “Paste this code on to your site”. The code displayed includes a Web Property ID (in the format UA-xxxxxx-x). Select and copy only this Web Property ID [k]:


Copy the Web Property ID


Back in the Cabanova web editor, paste the code into the field marked Web Property ID [m] and close the popup by hitting “OK” [n]:


Enter the Web Property ID


Now publish your website by navigating to “File” and then “Publish Live


Go back to your Google Analytics page and hit the “Save and Finish” button at the bottom of the page. You will now see your website listed in your overview. You will see a warning icon in the status column [o], but this will change to a green check after a wait of up to 12 hours when Google has verified you have entered the Web Property ID in your website correctly.


Your Google Analytics is set up


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