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Optimize your use of images
Posted by Ouali Rezouali on 12 December 2012 02:01 PM

 

Optimize your use of images

 

Image-related information can be provided for by using the "alt" attribute

Images may seem like a straightforward component of your site, but you can optimize your use of them. All images can have a distinct filename and "alt" attribute, both of which you should take advantage of. The "alt" attribute allows you to specify alternative text for the image if it cannot be displayed for some reason (1).


Why use this attribute? If a user is viewing your site on a browser that doesn't support images, or is using alternative technologies, such as
a screen reader, the contents of the alt attribute provide information about the picture.


Another reason is that if you're using an image as a link, the alt text for that image will be treated similarly to the anchor text of a text link.


However, we don't recommend using too many images for links in your site's navigation when text links could serve the same purpose.


Lastly, optimizing your image filenames and alt text makes it easier for image search projects like Google Image Search to better understand your images.

 

 

Optimize your Cabanova Wesbite Images for Search Engines:

 

1. Setting "Alt" attribute for images:

 

You ca set the "alt" attribute for the images directly from the Cabanova Sitebuilder by selecting a Webpage fromthe "Site
Structure" menu, going to the "File" ribbon, clicking on "SEO" then selecting the "Images" tab

 

 

2. Renaming Images:

 

To rename an image, please follow these instructions:


- Right-click anywhere on the page which contains the image you'd like to rename


- Select "List Page Content"

 

 

- Double click on the image name

- Delete the current name of the image

- Type the new SEO friendly image name

- Hit "Close" to validate

 

 

3. Setting up an image as a link:

 

This is how you can set an image as a link:


- Edit the image you’d like to set as a link by left-clicking on it

 

 

- Click on the ‘Link’ icon and the ‘Link type’ window will pop up

 

 

1. To set the selected image as an External Link pointing to an external Website:


- Select ‘External Link’ from the ‘Link type’ window [a]

- Enter the external Website URL in the ‘Location (URL)’ field [b]

- From the Dropdown list ‘This link will open in’, select whether the link will open in a new or in the same window [c] then hit ‘OK’

 

 

2. To set the selected image as an Internal Link pointing to a Webpage of your Website:


- Select ‘Link to page within this site’ from the ‘Link type’ window [a]

- Left-click on the Webpage the link will be pointing to in order to select it [b]

- If the page you’d like to link to is a subpage, click on + next to the main page containing then select it

- Hit ‘OK’ to validate

 

 

3. To set the selected image as a Download Link:


- Select ‘Download Link’ from the ‘Link Type’ window [a]

- Click on ‘Add File’ and navigate to the File you’d like to link to (PDF, WORD, EXCEL, MP3, IMAGE…) [b]

- Select it and click on ‘Open’

- Then select the uploaded file from the ‘Link Type’ window and click on ‘OK’ [c]

 

 

Best Practices

 

Use brief, but descriptive filenames and alt text

Like many of the other parts of the page targeted for optimization, filenames and alt text (for ASCII
languages) are best when they're short, but descriptive.

 

Avoid:

- using generic filenames like "image1.jpg", "pic.gif", "1.jpg" when possible—some sites with thousands of images might consider automating the naming of images

- writing extremely lengthy filenames

- stuffing keywords into alt text or copying and pasting entire sentences

 

Supply alt text when using images as links

If you do decide to use an image as a link, filling out its alt text helps Google understand more about the page you're linking to. Imagine that you're writing anchor text for a text link.

 

Avoid:

- writing excessively long alt text that would be considered spammy

- using only image links for your site's navigation

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