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Improve the structure of your URLs
Posted by Diana Rosca on 11 December 2012 05:21 PM

 

Improve the structure of your URLs


Simple-to-understand URLs will convey content information easily

 

Creating descriptive categories and filenames for the documents on your website can not only help you keep your site better organized, but it could also lead to better crawling of your documents by search engines. Also, it can create easier, "friendlier" URLs for those that want to link to your content. Visitors may be intimidated by extremely long and cryptic URLs that contain few recognizable words.


URLs like (1) can be confusing and unfriendly. Users would have a hard time reciting the URL from memory or creating a link to it. Also, users may believe that a portion of the URL is unnecessary, especially if the URL shows many unrecognizable parameters. They might leave off a part, breaking the link.

 

Some users might link to your page using the URL of that page as the anchor text. If your URL contains relevant words, this provides users and search engines with more information about the page than an ID or oddly named parameter would



URLs are displayed in search results


Lastly, remember that the URL to a document is displayed as part of a search result in Google, below the document's title and snippet. Like  the title and snippet, words in the URL on the search result appear in bold if they appear in the user's query. To the right is another example howing a URL on our domain for a page containing an article about the rarest baseball cards. The words in the URL might appeal to a search user more than an ID number like "www.brandonsbaseballcards.com/article/10 1 5/" would.

 

Google is good at crawling all types of URL structures, even if they're quite complex, but spending the time to make your URLs as simple as possible for both users and search engines can help. Some webmasters try to achieve this by rewriting their dynamic URL to static ones; while Google is fine with this, we'd like to note that this is an advanced procedure and if done incorrectly, could cause crawling issues with your site. To learn even more about good URL structure, we recommend this Webmaster Help Center page on creating Google-friendly URLs.

Improving the structure of your Cabanova Website pages URLs


Rather than naming your Website homepage “Home”, it would be more SEO friendly if you give it your company name for instance.

Pages URL (1) are automatically generated based on the chosen page name at the Cabanova Sitebuilder level (2).

 

 

Since pages URLs are highly rankable by Google comparing to the text content, they can be used to improve the organic search of your Website by including some relevant keywords in the page names.


Rather than naming your Website homepage “Home”, it would be more SEO friendly if you give it your company name for instance.


Furthermore, some users might link to your page using the URL of that page. If your URL contains relevant words, this provides users and search engines with more information about the page than an ID or oddly named parameter would.


How to rename a Webpage through the Cabanova Sitebuilder

 

- In the ‘Site Structure’ menu, left-click on the page you’d like to rename

 

 

 

- Click on the Cog icon next to it and select ‘Rename Page’

 

 

- Type down the new name of the page and left-click anywhere on the ‘Site Structure’ menu to validate the change

 

 

Best Practices

 

Use words in URLs

URLs with words that are relevant to your site's content and structure are friendlier for visitors navigating your site. Visitors remember them better and might be more willing to link to them.

 

Avoid:

- using lengthy URLs with unnecessary parameters and session IDs
- choosing generic page names like "page1.html"
- using excessive keywords like"baseball-cards-baseball-cards-baseballcards.htm"

 

Create a simple directory structure

Use a directory structure that organizes your content well and makes it easy for visitors to know where they're at on your site. Try using your directory structure to indicate the type of content found at that URL.

 

Avoid:

- having deep nesting of subdirectories like ".../dir1/dir /dir /dir4/dir5/dir6/page.html"
- using directory names that have no relation to the content in them

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Comments (2)
Eve Dupont
17 March 2013 07:04 AM
Great advice!
Brower
02 October 2013 03:19 PM
Hey there, You have done an incredible job. I'll certainly digg it and personally recommend to my friends. I'm confident they'll be benefited from this site.|
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