Cabanova GmbH has launched a customized website builder for Vodafone franchise partners in Germany. Based on the powerful Cabanova sitebuilder, this customized version provides tailor-made solutions for both Vodafone GmbH and its franchise store operators. The stores now have an easy to use tool available to quickly build a website that looks great, and Vodafone is able to keep all these websites up to date via a centralized content management system.
The customization included creating a special template in Vodafone style, restricting what the franchisee can do inside the editor, and creating new specialized plug-ins. The most significant feature is a complete content management tool. Vodafone content editors have the ability to edit certain areas of the websites, allowing them to keep all the sites up to date with the latest phones, news and special offers. The franchisees love this feature too, because they can focus on their daily business selling phones and contracts at their shops, knowing that they don’t need to spend hours each week trying to keep their sites up to date.
Advantages for the Vodafone Stores
- Easy to build website
The website can be built quickly and easily using the intuitive drag and drop interface. No technical skills or programming is required.
- Great value for money
Instead of paying an Internet agency thousands of euros a year to get their website programmed and maintained, they now pay a very low monthly fee.
- Professional communication
Vodafone has very precise guidelines defining how a website must look in order to maintain a consistent corporate identity. Using the Cabanova customized website builder the Vodafone store doesn’t need to learn these rules because all sites are automatically styleguide conform.
- Tailor-made modules
New modules have been created especially for the Vodafone sitebuilder. For example, at the click of a button a module displaying the latest mobile phones can be inserted onto a page.
- Website is always up to date
Because Vodafone maintains large portions of the website, it is always up to date with the latest phones, tariffs and special offers, whether the Vodafone shop owner logs in and edits their website or not.
- Optimized for SEO
It is important that the websites can be found in the major search engines, and with the Cabanova customized website builder all the necessary tools and optimized HTML source code are provided.
Advantages for Vodafone GmbH
- Value-added service for dealers
The dealers are provided with a customized tool that saves them time and money. They don’t need to learn the Vodafone corporate identity or spend thousands of euros getting their websites programmed.
- Franchisee websites are kept up to date
Without a centralized website builder, Vodafone has no control over the content in the individual store sites. With the Cabanova customized sitebuilder, Vodafone has complete control over major sections of all the websites, enabling them to keep the content up to date, and communicate exactly what they want.
- Address more potential end-consumers
Because of the advantages of the new sitebuilder, more Vodafone stores create websites, widening the potential reach of Vodafone, whilst maintaining the regional character of each website.
- New communication channel
With these websites a new communication channel has been created, providing Vodafone with a new way to provide regional information, special offers, competitions etc.
If you think a customized Cabanova website builder can benefit your company too, please contact us today – getting set up is probably a smaller investment than you expect!